IKEA dominates as the world's top experience brand in 2024

IKEA has topped the latest Best Experience Brand rankings with an impressive score of 96.3 points. The award measures how brands connect with customers beyond just products or prices, emphasizing emotional intelligence and brand identity. Seven key factors, including emotional impact and resilience, shape the final results.

The rankings highlight brands that excel in creating memorable customer experiences. IKEA leads the list, followed by Coca-Cola in second place with 89.0 points. PlayStation takes third with 88.8 points.

Further down, The North Face sits fourth at 88.3 points, while Nike ranks fifth with 88.1. Samsung and Adidas round out the top seven, scoring 86.5 and 86.0 points respectively.

The award's model assesses brands across multiple dimensions, including social experience quality, emotional imprint, and a sense of optimism or purpose. NIQ, the organization behind the rankings, uses panel data, brand tracking, and trend research to guide businesses in improving market performance.

IKEA's top position reflects its strong customer engagement and emotional connection. The rankings provide brands with insights into how experiences drive loyalty and market success, helping companies refine their strategies and strengthen consumer relationships.