ASI Dallas Show shatters records with 8.6% attendance surge and 120 new suppliers

The ASI Dallas Show has wrapped up with record-breaking attendance and engagement. Nearly 3,600 distributors gathered in the city, marking an 8.6% rise from the previous year. Dallas, known for its large distributor base, hosted the event with notable success. This year’s show drew 120 new suppliers who had not participated before. It also featured 1,545 distributor firms, a 10.5% increase that set a new record. Thousands of new products and services were on display, while over 700 attendees joined more than 50 education workshops.

First Lady Laura Bush delivered a keynote speech to nearly 600 people, the largest audience for such an event at the show. The schedule also included the Ultimate Texas Bash at Eddie Deen’s Ranch. Additionally, the 2nd Annual ASI Women’s Summit took place, featuring the first-ever 'Top Women to Watch in the Advertising Specialty Industry' Awards ceremony.

Attendees praised the event’s atmosphere and opportunities. Lori Bauer from Norwood BIC Graphic described it as fabulous, with plenty of chances to place orders. Kristina Fredericks from Moderne Glass noted busy booth traffic and a steady flow of leads. The ASI Dallas Show achieved new milestones in attendance and participation. With more distributors, suppliers, and educational sessions than ever, the event reinforced its position as a key industry gathering. The positive feedback from attendees highlights its continued growth and relevance.