2026 FIFA World Cup kicks off with mouthwatering food deals nationwide

The 2026 FIFA World Cup has officially begun. To mark the event, restaurants and brands across the US are launching special promotions and limited-edition menus. Fast-food chains and delivery services have rolled out soccer-themed offers. Krispy Kreme started early with its Matchday Dozen, featuring Kickoff Donuts, Soccer Rainbow Donuts, and classic favourites from June 11 to June 14. Crumbl also introduced new cookie flavours inspired by international World Cup teams, available until June 13.

Other promotions last longer. Grubhub is running buy-one-get-one-free and free food deals from various restaurants between June 29 and July 19. Auntie Anne’s is offering a Pitch Pack with Pretzel Nugget flavours, Mini Dogs, and dips in a soccer-themed snack box until July 31. The chain also launched the Nug Cup Collection, limited-edition World Cup merchandise, with a $3 discount for loyalty members using the code PRETZELFAN.

Insomnia Cookies has its Goal Game Pack, selling 16 classic cookies for the price of a dozen until June 30. Buffalo Wild Wings is serving a Matchday menu with six new dipping sauces, two signature cocktails, and Michelob Ultra Beer Towers. Chipotle is running a limited-edition soccer jersey raffle for reward members, with entries costing 10 points. Hard Rock Cafe has also joined in, introducing the Messi Legendary Burger and World Cup merchandise. Fans can enjoy a wide range of food and merchandise tied to the tournament. These offers provide themed treats and discounts throughout the competition’s early stages.