Highlands Coffee Celebrates 1,000th Store with Vietnamese Tradition at Its Core

Highlands Coffee has opened its 1,000th store, marking a significant milestone for the brand. The new location on Thanh Nien street in Tay Ho ward celebrated its launch on June 12. This achievement reflects the company’s steady growth and deep connection with Vietnamese coffee culture. Three decades ago, Highlands Coffee began as a small 9-square-metre kiosk near Hoan Kiem Lake. Over time, it expanded into a nationwide network of stores, becoming a daily fixture for millions of Vietnamese consumers. Its cafes are now places where people start their days, meet friends, conduct business, or celebrate special moments.

The brand attributes its success to a culture called Tận Tâm, a spirit of care demonstrated through action. This approach has guided its commitment to responsible sourcing and regenerative farming. These efforts aim to improve coffee quality and support sustainable practices across the industry.

Every recipe, menu update, and product improvement is crafted to match evolving consumer tastes while honouring Vietnamese coffee traditions. Highlands Coffee serves over 100 million cups annually, reinforcing its role in the daily lives of its customers. The opening of the 1,000th store highlights the trust of customers, the hard work of its 12,000 employees, and the collaboration with local coffee farmers. It also underscores the brand’s mission to preserve and promote Vietnamese coffee culture for future generations.