Claridge's Debuts Dr. Barbara Sturm's First UK Spa Residency This Friday

Claridge's hotel is launching Dr. Barbara Sturm’s first UK residency this Friday. The partnership introduces a dedicated skincare menu at the hotel’s spa, featuring facials and massages. It marks the brand’s first collaboration in the country, following earlier work with The Maybourne Beverly Hills. The spa at Claridge’s was designed with a focus on results-driven wellness rather than pure relaxation. This aligns with Dr. Barbara Sturm’s clinical approach, which the hotel has embraced by investing in staff training and brand immersion.

Guests will now find Dr. Barbara Sturm products in their room and suite mini bars. The residency aims to integrate skincare into their stay, supporting performance and recovery during travel. Success will be measured by regular bookings of the new treatments.

The spa already hosts other resident brands, including Teresa Tarmey, Josh Wood, Augustinus Bader, MZ Skin, Ross J. Barr, and Hollie Parkes. Claridge’s believes its guests trust the hotel’s choices, making this addition a key part of their skincare journey. The new residency begins on Friday with a full menu of Dr. Barbara Sturm treatments. Products will also be available in guest rooms, offering convenience alongside professional care. The hotel sees this as a way to enhance wellness routines rather than disrupt them.