Rashtions Launches UAE's First Protein-Packed Date and Camel Milk Snacks

A new healthy snack brand, Rashtions, has launched across the UAE. Founded by young Emirati entrepreneur Rashid Gargash, it began as a research project into food security and sustainable nutrition. The brand combines traditional regional ingredients with modern science to create protein-rich bites. Rashtions uses dates and camel milk to produce its snacks. The range includes Date Truffle, Cocoa Truffle, Brazilian Coffee Truffle, and Date Original varieties. Each 80-gram serving delivers natural energy, healthy fats, and up to 20 grams of protein.

The products contain no preservatives, added sugar, artificial sweeteners, or unnecessary additives. Designed for busy professionals, fitness enthusiasts, and health-conscious consumers, they are now available nationwide. Shoppers can find them at ADNOC and Emarat service stations, Union Coop, Deliveroo, Noon, and the Rashtions website.

Developed and produced entirely in the UAE, the brand highlights the country’s agricultural heritage and growing innovation economy. It also showcases the role of young Emirati entrepreneurs in shaping new industries. Rashtions aims to prove that regional ingredients can compete globally. The brand celebrates the UAE’s traditions while meeting modern nutritional demands. Its launch marks a new chapter for locally produced, high-quality snacks in the country.