Krasnodar's ice cream sales plummet 10% as prices climb and spring stays cool

Ice cream sales in Krasnodar Territory have dropped by 10% this spring. The decline comes as prices rise and cooler weather persists. Experts link the fall in demand to these two factors. From early April to mid-May, consumers bought less ice cream than in the same period last year. The median price for a portion reached 58 rubles, up 9% on 2023. Despite this increase, the cost of ice cream has grown more slowly than many other food and drink items.

Dr. Kosenkova has advised on healthier ice cream choices. She recommends products made mainly with milk or cream. Sorbet and plombir are the most nutritious options, according to her analysis. Industry specialists predict a recovery in sales as warmer weather arrives. Demand for ice cream usually climbs when sustained heat sets in. The region’s market may stabilise if temperatures rise as expected.