Leica expands beyond cameras with premium smartphones and watches

Leica has broadened its product range beyond cameras in recent years. The German brand, known for its iconic design and high performance, now offers smartphones, sunglasses, and watches. These new items maintain the company’s focus on precision and quality. The Leitz Phone 1 is Leica’s first branded smartphone. It includes a 20.2 MP camera with a 1-inch sensor and a Summicron lens, matching the standards of its cameras.

The Mykita x Leica ML02 Sunglasses combine style with function. Their optical-quality lenses draw inspiration from professional photography and sports optics.

Leica has also entered the watch market with the L1. This timepiece uses a custom mechanical movement from Lehmann Präzision GmbH. A unique complication allows for exact time adjustments.

The Leica M11 remains the brand’s flagship camera. It features a full-frame BSI CMOS sensor and an electronic shutter speed of up to 1/16,000 of a second. Leica’s expansion includes smartphones, sunglasses, and watches. Each product reflects the brand’s commitment to craftsmanship and innovation. The company continues to build on its reputation for excellence in imaging and design.