Three Spanish drinks take America by storm in 2024

A new trend forecast highlights three Spanish drinks poised for a surge in popularity this year. Kalimotxo, tinto de verano and rebujito are gaining attention among younger American drinkers. These beverages, rooted in local traditions, were never originally created for export. Tinto de verano is a refreshing mix of red wine and lemon soda served over ice in a tall glass. Kalimotxo blends red wine with Coca-Cola in equal parts, also poured over ice. Rebujito combines fino or manzanilla sherry with lemon-lime soda and fresh mint, served chilled.

All three drinks trace their origins to Spanish celebrations and customs. Cava, Spain’s traditional sparkling wine, shares the same production method as Champagne but remains distinctly Spanish. The growing demand for these drinks aligns with a shift towards lighter, earlier drinking occasions among younger consumers.

Spanish restaurants and tapas bars in major cities are currently the best places to find them. The trend reflects broader changes in drinking habits, with premium-priced aperitifs in the US growing at an 18% annual rate from 2018 to 2023. A 19% growth rate is now projected through 2028. These drinks offer a taste of Spanish tradition to a global audience. Their rise in popularity mirrors changing preferences among American drinkers. The forecast suggests they will become more widely available in the coming months.