Meghan Markle's Strawberry Matcha Set Sells Out in Record Time

Meghan Markle's Strawberry Matcha Set Sells Out in Record Time

Felicia David
Felicia David
1 Min.
Meghan Markle launches collab as desperate bid to avoid $5M jam loss continues

Meghan Markle's Strawberry Matcha Set Sells Out in Record Time

Meghan Markle has launched a new matcha collaboration with Clevr Blends. The Strawberry Matcha Set, priced at $56, marks her latest venture with the brand. She has long been an investor and customer of the company. Markle first appeared in a coffee advertisement for Clevr Blends in 2023. Her new collaboration builds on this partnership.

In April 2025, she introduced her own brand, As Ever. The company sells jams, teas, and mixes for cookies and crepes. Its products proved popular, with the jams selling out within minutes of release.

The Strawberry Matcha Set has now also sold out. Markle has until next summer to clear the remaining As Ever jam stock. If unsold, she risks a $5 million loss as the products expire. The matcha set’s quick sell-out shows strong demand for Markle’s collaborations. However, the pressure is on to sell the existing jam inventory before the deadline. The financial stakes remain high for her brand.

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