Russia's strawberry and cherry season kicks off with expert tips for shoppers

June brings the start of strawberry and cherry season in Russia. Shoppers are being advised on how to pick the best fruit while staying safe. Authorities have also issued guidance on where to buy and how to store berries properly. The peak season for berries runs from late June to mid-July. Farmers predict a bumper harvest in 2026, with domestic berries expected to cost more but offer better quality.

Rospotrebnadzor recommends buying fresh berries only from official markets and authorised retailers. Tasting unwashed berries at the market is discouraged due to the risk of intestinal infections and parasitic diseases.

When selecting strawberries, look for dry, firm berries with a rich, even colour, green calyxes, and a strong aroma. Before eating, all berries should be washed and dried thoroughly.

For cherries, darker varieties are usually sweeter and richer in flavour, while yellow and pink ones tend to be milder and juicier. High-quality cherries should have smooth, glossy skin and dense, firm flesh. Storage tips vary: strawberries keep best in small quantities in the fridge, while cherries should be stored in a paper bag or plastic container with stems intact. With the season now under way, shoppers can enjoy fresh berries by following these simple selection and safety guidelines. Proper storage will help maintain their quality and flavour for longer.