Trip Expands Beyond Drinks with New Functional Supplements Line

Trip, a brand known for its adaptogen-infused sparkling drinks, has expanded into functional supplements. The new product line includes magnesium powder, magnesium gummies, ashwagandha gummies, and lion's mane gummies. The company continues to grow rapidly, with strong revenue projections and recent funding success. Olivia Ferdi and Daniel Khoury founded Trip in 2019 with a focus on daily calm. Their drinks contain adaptogens like magnesium, lion’s mane extract, ashwagandha root extract, and L-theanine to help consumers relax. The brand has since partnered with mindfulness app Calm, offering co-branded cans and free memberships with each purchase.

Younger consumers are shifting away from alcohol, preferring functional alternatives for mood and recovery. This trend aligns with Trip’s mission, as 25% of U.S. households now plan to reduce alcohol spending. The company has secured $40 million in funding, pushing its valuation beyond $300 million.

Trip expects $100 million in revenue this year and forecasts $200 million by 2026. The launch of its supplement line marks a further step beyond beverages into the broader wellness market. The expansion into supplements follows rising demand for self-care products. Trip’s financial growth and new product range reflect changing consumer habits. The brand is positioning itself as a leader in functional, alcohol-free alternatives.