Goop expands its food empire with NYC ghost kitchens by year's end

Goop is expanding its food business with new takeout locations in New York City. The company plans to open ghost kitchens in Flatiron, Upper West Side, Upper East Side, and Williamsburg by the end of the year. These moves follow its recent growth in the Bay Area and upcoming launch in San Diego. At present, Goop operates 11 ghost kitchens in Los Angeles. None of these are dine-in restaurants, and the company has not confirmed whether a future physical location would change its menu. The brand is known for its gluten-free offerings, but details about any new dishes remain unclear.

Rumours suggest Goop may also open its first proper restaurant in Los Angeles. A site on LaBrea Avenue has been mentioned as a possible location for this venture. The expansion will bring Goop’s takeout service to more customers across the US. New Yorkers can expect the new ghost kitchens to launch later this year. The company’s potential shift to a dine-in model in Los Angeles could mark a significant change for the brand.