Tim Tams hit U.S. Costco shelves—sparking a cookie frenzy and viral trends

Tim Tam cookies, a beloved Australian treat, are now available in Costco stores across the U.S. American shoppers have shown great enthusiasm, often purchasing multiple boxes at once. The snack features three layers: two malted chocolate biscuits with a creamy cocoa filling, all coated in textured chocolate. The popularity of Tim Tams in the U.S. has been boosted by the 'Tim Tam Slam' trend. This involves using the cookie as a straw to drink coffee or tea. Australian celebrities like Isla Fisher and Sarah Snook have demonstrated the ritual on U.S. talk shows, helping it gain traction. The trend has also spread on TikTok, with users sharing tutorials.

At Costco, a box of Tim Tams contains six sleeves, totalling 66 cookies, and is priced at $13.99. However, the U.S. version includes artificial colour additives not found in the original Australian recipe. Shoppers have been buying in bulk, creating a frenzy in stores.

Costco has also introduced a new checkout system to improve efficiency. The system uses scanning technology and digital membership cards, reducing checkout times by up to 20%. This upgrade aims to enhance the overall shopping experience for customers. The arrival of Tim Tams in the U.S. has sparked excitement among shoppers. The 'Tim Tam Slam' trend and bulk purchasing highlight their growing appeal. Meanwhile, Costco’s new checkout system is making the shopping process faster and more convenient.