Uzbekistan's vibrant fruits and dried goods conquer Europe's supermarket shelves

Uzbekistan is making a bold push into Europe's food market. The country's fresh and dried produce—from melons and apricots to premium dried fruits—has caught the attention of major supermarket chains. Recent trade deals and a strong presence at international fairs are driving this growth.

At this year's Fruit Logistica, the world's largest fresh produce trade fair, Uzbekistan stood out with its 'Made in Uzbekistan' pavilion. Over 20 local producers showcased their goods, from sweet grapes to rare yellow carrots. The event, known for connecting global buyers and sellers, also supported sustainability by donating all surplus food to Berliner Tafel, a charity tackling food waste and poverty.

Uzbekistan's agricultural strength lies in its diverse, high-quality produce. The country grows more than 150 melon varieties, along with prized apricots, pomegranates, and rich tomatoes. Its dried fruits—raisins, prunes, figs, and apricots—are especially sought after. Farmers use minimal chemicals, giving the food a distinct taste that appeals to health-conscious buyers.

European supermarkets have taken notice. Over the past three years, chains like REWE (Germany), Coop (Switzerland), Albert Heijn (Netherlands), and Lidl (across the EU) have stocked Uzbek fruits and vegetables. The country's improved trade routes, including the Middle Corridor, and agreements with the EU have made exports smoother. Even Uzbek mineral water from Chortoq, known for its therapeutic benefits, is gaining recognition.

Companies such as Musaevs Agrifood, Sirdaya Beans Export, and EXIM AGRO are leading the expansion. Their efforts are helping Uzbek products reach more European shoppers, building a reputation for quality and variety.

Uzbekistan's food industry is now a regular supplier to Europe's biggest retailers. With a growing presence at key trade events and a focus on natural, flavourful produce, the country is securing its place in the global market. Supermarkets continue to add its fruits, vegetables, and dried goods to their shelves, reflecting strong demand.