Uli Hoeneß still personally checks supermarket sausage shelves three times a week

Uli Hoeneß, the former Bayern Munich president, still keeps a close eye on his sausage business. Even after handing over daily operations to his son, he personally checks supermarket shelves to ensure products are stocked correctly. His visits happen three times a week, covering a handful of stores each time. The issue stems from mixed crates containing different sausage varieties. When stocked incorrectly, these can lead to the wrong products appearing on shelves. Hoeneß doesn’t just spot problems—he fixes them on the spot by adjusting the sausage mix in the crates himself.

His company’s sausages now appear in major supermarket chains, with four or five products regularly available. Despite the scale, Hoeneß remains hands-on. After each visit, he shares his findings with his son, who then informs retailers about necessary changes to the crate mix.

With thousands of stores stocking his products, Hoeneß can’t visit them all. Instead, he focuses on two or three locations weekly, ensuring quality control stays consistent across the business. Hoeneß’s direct approach keeps his sausage brand running smoothly. By correcting stocking errors in person and passing feedback to his son, he maintains tight control over product presentation. The system ensures that retailers receive clear instructions on how to improve their sausage displays.