Twiva Secures Jobtech Alliance Funding to Empower Kenya's Gig Workers

Kenyan startup Twiva has secured funding from the Jobtech Alliance to expand its platform for gig workers and small businesses. The investment, part of a broader push to support inclusive jobtech in Africa, aims to create more stable income opportunities for creators. Twiva's model focuses on structured demand rather than irregular brand deals, particularly benefiting women in the digital economy. Twiva helps micro, small, and medium enterprises (MSMEs) market and sell their products through online gig workers. By structuring demand upfront, the platform connects brands with micro and nano influencers to deliver measurable results. This approach tackles two key challenges in Kenya: youth unemployment and the barriers faced by small businesses.

The Jobtech Alliance, an initiative by Mercy Corps and BFA Global, has worked closely with Twiva for over six months. Their support includes tailored venture guidance, though the exact investment amount remains undisclosed. Twiva also integrates financial services into its platform, offering users a more predictable income stream. Since 2023, the Jobtech Alliance has funded or supported at least five other startups across Africa. These include PayHippo, Curacel, and three additional ventures not yet named publicly. The alliance's goal is to foster an environment where entrepreneurs can build jobtech platforms that reach underserved communities.

Twiva's funding will help scale its model of performance-based earnings for creators while addressing economic gaps in Kenya. The Jobtech Alliance continues to back startups that combine demand structuring with financial inclusion. For Twiva, this means more opportunities for gig workers and MSMEs to grow sustainably.