Tuscany Unveils Horse-Driven Rural Revival at Pisa's Green Day Event

Tuscany is set to launch a new initiative aimed at boosting rural economies through sustainable tourism and agriculture. The 'Toscana con il Cavallo' program, part of a wider national scheme, will be unveiled at the Horse Green Day event on Tuesday, March 24, at 4:00 PM in Pisa. Organisers promise a fresh approach to linking farming, conservation, and tourism in the region.

The event will take place in the R. Ricci Auditorium at the Tuscany North-West Chamber of Commerce. Speakers will include experts from the University of Florence, Accademia Creativa Turismo, the Tuscan GAL Network, and major agricultural bodies like Coldiretti, Confagricoltura, and CIA. Their discussions will focus on revitalising rural areas by integrating horses into local economies.

During the launch, a **territorial service map** and a **catalogue of immersive experiences** will be presented. These resources aim to connect farms, landscape preservation, and regenerative tourism. As of March 2026, **12 agritourism businesses** in Tuscany have already joined the program, forming part of the new service network. The initiative offers farms a chance to diversify their income by tapping into the growing demand for sustainable and authentic experiences. Free to attend, the event welcomes farmers, local authorities, and tourism professionals, though **advance registration** is required via the Chamber of Commerce website. Partnerships with organisations like **Final Furlong**, **Simtur**, and **Terre di Pisa** have helped shape the project. Their collaboration highlights a shared goal: using horses to create a more dynamic and resilient rural economy in Tuscany.

The 'Toscana con il Cavallo' program will officially debut at Horse Green Day, presenting a model that merges agriculture, conservation, and tourism. With 12 farms already on board, the initiative seeks to expand opportunities for rural businesses in an evolving market. The event's outcomes may influence similar projects across Italy in the coming years.