Top Asia Marketing Firms Unite to Redefine Digital and Social Media Strategies

Three leading marketing firms in Southeast Asia have joined forces to create a stronger, more integrated service for brands. Hashtag Interactive, One9ninety, and Narrators will now work together, offering clients a full suite of creative, social media, and influencer marketing solutions. The partnership aims to provide seamless support while keeping each company's unique strengths intact.

The collaboration brings together over 70 strategists, creatives, and social media specialists from the three firms. Their combined team now includes a vetted network of 1.3 million influencers, giving brands access to a vast and trusted pool of content creators. The partnership also features an on-the-ground presence in key markets like Singapore, Indonesia, Malaysia, Thailand, and Vietnam.

One9ninety, known for its award-winning social media strategies, will continue operating independently under its own brand. Its team will work closely with Hashtag Interactive, while Narrators—already a leader in influencer marketing technology—adds its AI-powered creative studio and influencer platform to the mix.

By early 2026, the combined group employs around 450 staff across Southeast Asia. Clients can choose between specialised services from each brand or fully integrated solutions, depending on their needs.

The new partnership strengthens the region's marketing landscape by merging expertise, technology, and local market knowledge. Brands will now have access to a broader range of tools, from AI-driven creative studios to a vast influencer network. The collaboration is set to roll out across Southeast Asia in the coming months.