St. Louis Bar & Grill Hires Hot Dog Ambassadors in Costume for Quirky Promotion

A nationwide search for hot dog enthusiasts has begun, offering a quirky job opportunity. St. Louis Bar & Grill is looking for Brand AmbassaDOGs to promote its new menu—while dressed in a hot dog costume. The role comes with a £149.99 gift card and a chance to indulge in creative hot dog creations. The restaurant chain will launch its beef and chicken hot dogs on June 2nd. Until May 31st, customers can sample them in an all-you-can-eat deal for £14.99, or £19.99 for loaded versions. The menu includes standout items like the Chili Dog, topped with St. Louis-style chili and yellow mustard, and the Pickle Dog, featuring crispy pickles and garlic dill sauce. Another highlight is the Supreme Dog, packed with queso cheese, seasoned beef, pico de gallo, and jalapeno rings.

The hunt for ambassadors is proving competitive. Applicants must demonstrate a love for premium hot dogs and the ability to handle extreme toppings. Their tasks will include eating hot dogs in unusual ways—all while wearing the costume. The brand describes the role as ideal for those who enjoy fun, food, and attention-grabbing challenges. St. Louis Bar & Grill has framed the job as a mix of promotion and performance. The chosen ambassadors will represent the chain at events, engaging with customers while showcasing the new menu. Their enthusiasm for hot dogs, both in taste and presentation, will be key to standing out.

The selected Brand AmbassaDOGs will receive a £149.99 gift card for their efforts. Their duties will involve public appearances in costume, promoting the restaurant’s new hot dog range. The campaign kicks off as the chain prepares to roll out its expanded menu next month.