Saqa Omuk's Inner Code On merges Yakut heritage with modern streetwear in Moscow

Yakut streetwear brand Saqa Omuk has unveiled its latest collection, Inner Code On, at a launch event in Moscow. The gathering celebrated North Asian culture through fashion, music, and traditional rituals.

The new collection was designed by Artyom Shumov and reflects the brand’s core idea: reconnecting with roots, culture, and personal identity. Guests at the launch included Yekaterina Inberg, Vlad Melancholic, Mark Smirnov, Maria Yemets, Nadezhda Sviridova, and Dasha Dulskaya.

During the event, attendees tied *salam* ribbons onto a *serge*, a ceremonial pole, as part of a traditional Yakut ritual. They also enjoyed *alaady*, a type of Yakut pastry, while Uraan, a DJ from Yakutia, performed a live set. Saqa Omuk, founded by Romana Androsova and Venislav Gorokhov, also announced the opening of a dedicated corner in Moscow’s Trend Island department store. The brand continues to blend urban fashion with the visual heritage of North Asia.

The Inner Code On launch marks another step in Saqa Omuk’s mission to bring Yakut culture into contemporary fashion. The collection is now available, with the brand’s new retail space offering direct access to its designs.