Protein bars under scrutiny: Which ones pass Joe Wicks' nutrition test?

Fitness coach Joe Wicks has highlighted concerns about ultra-processed ingredients in many protein bars. While these snacks are popular for their convenience and high protein content, some contain additives like emulsifiers and sweeteners. Wicks suggests they can still fit into a balanced diet if eaten in moderation.

A closer look at three well-known brands reveals big differences in ingredients and nutritional value.

The Oreo Grenade Bar stands out as the most heavily processed option. Each 60g bar packs 233 calories, 5.6g of saturated fat, and just 1g of sugar, alongside 21g of protein. However, Wicks warns it is not suitable for children or as a main food source for adults.

The **NAKD Cocoa Hazelnut Protein Bar** takes a simpler approach. Made from 38% dates, 35% peanuts, and other natural ingredients like chicory fibre and hazelnuts, it contains 7.2g of protein per 45g serving. The bar avoids artificial additives but offers less protein than some competitors. Meanwhile, **PIP & Nut Protein Bars** include roasted peanuts, agave syrup, and soya protein isolate. A 46g bar provides at least 10g of protein, balancing natural and processed components. Another bar, the **Ahead Erdbeer-Riegel**, was also reviewed, scoring well for taste (4/5) and consistency (5/5). Its ingredients rated 3/5, while price-performance earned a 4/5, giving it an overall score of 4.0/5.

Protein bars vary widely in processing levels and nutritional content. While some rely on whole foods, others include ultra-processed ingredients. Wicks advises consumers to check labels and enjoy them occasionally rather than as a dietary staple. The findings highlight the importance of making informed choices when selecting these snacks.