Prince St. Pizza Brings Iconic Slices to Brooklyn with a Stylish Twist
Prince St. Pizza Brings Iconic Slices to Brooklyn with a Stylish Twist
Brooklyn Officially Gets Its Hands on the Legendary Spicy Pepperoni Slices
Prince St. Pizza Brings Iconic Slices to Brooklyn with a Stylish Twist
After cementing its status as an indispensable Manhattan classic—and my personal favorite, in case you were wondering—Prince St. Pizza is set to open a new location in Brooklyn on Thursday, April 23.
This long-awaited arrival marks the first expansion of the cult-favorite pizzeria within New York City since its Nolita debut back in 2012.
Fans of the iconic spot already know the drill: wait in an endless line on Spring Street, grab a slice of the legendary Spicy Spring—loaded with those famous crispy, cupped pepperoni bits—snap a photo in front of the shop, and then devour it.
While the brand has spent recent years expanding globally to cities like Miami and Los Angeles, bringing the full experience to Brooklyn is a major milestone in its hometown.
Located right on the border of Cobble Hill and Carroll Gardens, the new outpost is sure to become a hotspot for Brooklynites craving a top-tier slice.
To celebrate the grand opening, Prince St. Pizza has teamed up with Italian sportswear giant Sergio Tacchini for a one-of-a-kind launch campaign.
The collaboration goes far beyond opening day, infusing the neighborhood pizzeria with a bold streetwear edge.
Staff at the Smith Street location will sport custom Sergio Tacchini uniforms in a striking "Hot Sauce" color scheme.
The partnership also includes limited-edition co-branded pizza boxes rolling out nationwide, featuring QR codes linking to exclusive spring/summer 2026 fashion content.
And there's a seriously tasty perk for the brand's most loyal fans: the iconic cheese slice "Prince Perfection" will temporarily rebrand as the "Sergio Tacchini Perfection" slice. Best of all? For one week, customers wearing any Sergio Tacchini apparel will score a free slice—just for showing up in style.
Prince St. Pizza Brooklyn Grand Opening Details
The doors at 271 Smith Street will officially open at 12 p.m. on Thursday, April 23.
If you want to be among the first inside, you'll definitely want to arrive early—the first 25 customers in line will receive a $25 credit to use on their order.
Here's a quick rundown of what to expect on opening day:
- Where: 271 Smith Street, Brooklyn
- When: Thursday, April 23
- Hours: 12:00 p.m. to 12:00 a.m.
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