Pet Food Revolution: Insect Protein and Superfoods Reshape Diets

Pet owners are changing how they choose food for their dogs and cats. More people now look at nutrition, sustainability, and ethics when buying pet products. This shift has led to new trends in ingredients, from plant-based proteins to insect-based diets.

The market for alternative pet foods is growing fast, with insect protein sales rising sharply across Europe. At the same time, traditional options like bone broth and ranch-raised meats remain popular for their health benefits. Sales of dog food containing insect protein have surged in major European countries over the past three years. Germany, the UK, France, Italy, and Spain are leading this trend. The global market for insect protein in pet feed has expanded at an annual growth rate of 18.82%, reaching USD 1,171.4 million in 2024. By 2026, Europe is expected to hold 37.3% of the market share.

Insects offer a sustainable and nutritious protein source for pets. They provide essential macro- and micro-nutrients that meet guidelines for cat and dog diets. Meanwhile, plant-based ingredients are also gaining attention. Superfoods like quinoa and chia seeds deliver non-soy, non-GMO, gluten-free, and allergen-free protein options.

Pulses, such as beans and peas, are another eco-friendly choice. These crops contain 23-26% protein and help with weight management in overweight dogs. They also improve soil health by fixing nitrogen from the air, making them more sustainable and cost-effective than many grains.

Traditional ingredients still have a place in the market. Bone broth, for example, supplies minerals that boost the immune system and collagen for joint health. A smaller but notable group of pet owners—5% of dog owners and 6% of cat owners—prefer foods labelled as ranch-raised or grass-fed. The pet food industry is evolving as consumers demand healthier, more sustainable options. Insect protein sales continue to climb, while plant-based and traditional ingredients cater to different needs. With growing awareness of nutrition and environmental impact, these trends are likely to shape pet diets for years to come.