Once Upon A Farm soars in stock market debut with bold expansion plans

Once Upon A Farm has made a strong debut on the stock market while setting ambitious growth plans. The organic children's food brand went public on 6 February 2026, with shares climbing sharply in the first two days of trading. Alongside its market success, the company is now pushing into new product lines and retail strategies.

The company's shares began trading on the New York Stock Exchange under the ticker OFRM. Priced at $18 per share, the stock opened at $21 on its first day—a 17% jump. By the following session, it surged another 9%, reaching $23 in pre-market trading. By the close of its second day, shares hit $26.00, marking a significant rise from the IPO price.

Beyond financial markets, Once Upon A Farm is expanding its product range. New offerings will include dairy-free smoothies and oat-based meals, moving beyond its core organic baby food line. The brand also plans to increase its cooler installations in stores, targeting spaces usually reserved for shelf-stable items.

To strengthen customer connections, the company is boosting direct-to-consumer engagement. It is also exploring partnerships with health-focused brands to widen its appeal. These moves aim to solidify its position in both retail and online channels.

The company's stock performance reflects early investor confidence, with shares rising from $18 to $26 in two days. Expansion into new product categories and retail spaces suggests a push for broader market reach. The focus on direct consumer engagement and brand collaborations further supports its growth strategy.