Nutriman exposes how 'healthy' food labels trick shoppers on TV

Nutrition expert Luis Alberto Zamora, known as Nutriman, recently appeared on Y Ahora Sonsoles (Antena 3) to discuss food labels. He highlighted how misleading claims on packaging can confuse shoppers—even when products seem healthy at first glance.

During the programme, Zamora warned that 'light' labels don't always mean low in calories or fat. He advised checking the full ingredients list, which is ordered from highest to lowest quantity. This helps spot hidden sugars or unhealthy additives.

He used bread as an example, explaining that 'high in fibre' and 'whole grain' labels can sometimes mean similar fibre content. Zamora also noted that low-fat products may still contain high sugar levels, making them less healthy than they appear.

By law, nutritional tables must always include calories, fats, sugars, and caffeine. Zamora called food labels 'a contract' and stressed that the details on the back matter more than front-of-pack claims.

Over the past five years, public understanding of nutrition labels has improved significantly. Surveys show that consumer knowledge of systems like Nutri-Score rose from 45% in 2021 to 72% in 2025, particularly in Germany and France. Awareness campaigns, including Nutriman's work, have helped shoppers make better choices.

This segment was part of a subscriber-only feature on Antena 3.

Zamora's advice aims to help consumers read labels more carefully. His focus on ingredients and nutritional tables provides a clearer way to judge food quality. The discussion reflects broader improvements in how people interpret packaging information.