McDonald's Gives Away Free Caviar in One-Day Luxury Promotion

Patricia Martinez•

03.02.2026• 1 Min.

A McDonald's restaurant on a street corner with vehicles, buildings, poles, lights, boards, trees, plants, and grass in the foreground, and a cloudy sky in the background.

McDonald's Gives Away Free Caviar in One-Day Luxury Promotion

McDonald's US is launching an unusual promotion that breaks from the usual fast-food discounts. For one day only, the chain will give away free tins of real caviar. The offer comes as part of a high-end marketing push called McNugget Caviar.

The promotion will run exclusively online through the website McNuggetCaviar.com. Customers cannot claim the deal in restaurants. Each package includes a one-ounce (28g) tin of caviar from Paramount Caviar, along with a $25 voucher for nuggets, crème fraîche, and a mother-of-pearl spoon.

McDonald's has not revealed how many caviar packages will be available. The company also did not provide figures from past limited-edition giveaways, such as the earlier McNugget Caviar test run in the US.

This luxury-themed campaign stands out in an industry increasingly focused on budget-friendly meal bundles. The move signals a shift in marketing strategy for the fast-food giant.

The one-day caviar giveaway marks a rare upscale promotion for McDonald's. Customers must act quickly to secure a package through the dedicated website. The company has not announced whether similar high-end offers will follow.

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