Lionel Messi's Milanesa Chain Expands to U.S. with Authentic Argentinian Flavor
Lionel Messi's Milanesa Chain Expands to U.S. with Authentic Argentinian Flavor
A popular Argentinian dish could soon become a regular feature in American restaurants. El Club de la Milanesa, a 70-unit chain specialising in Milanesa, has set its sights on the U.S. market. The brand, backed by soccer legend Lionel Messi, opened its first American location in Miami in 2022 and now plans further expansion. El Club de la Milanesa was founded in Buenos Aires 19 years ago by Kitty Rosso and Fede Sala. The duo now aims to bring Milanesa—a crispy, breaded cutlet—to American diners. The dish, usually made with veal, can also feature chicken or eggplant, topped with ingredients like fried eggs, prosciutto, or even pizza-style toppings.
The chain uses Black Angus beef imported from Argentina, a rarity in the U.S. This choice reflects their commitment to authenticity. Milanesa is traditionally served with fries, mashed potatoes, or beer, but the restaurant also offers it in sandwiches, wraps, or bowls. To support growth, the company plans to build central processing facilities in the U.S. These hubs will prep, bread, and potentially pre-cook the cutlets before freezing them for distribution. Two more locations are set to open in 2026, with franchising opportunities on the horizon. The move mirrors past culinary introductions, like Italy's pizza, Japan's sushi, and the Middle East's shawarma. Messi, a global icon and fan of the Napolitana Milanesa, owns a 25% stake in the business, adding star power to the expansion.
El Club de la Milanesa's U.S. push begins with Miami and will grow through new facilities and franchising. The chain's focus on quality beef and versatile dishes could help Milanesa gain traction in American food culture. With Messi's backing and a clear expansion plan, the brand is positioning itself for a broader rollout.
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