JOE & THE JUICE to Launch in India by Late 2026 with Aditya Birla Group

Ashley Greene•

12.02.2026• 2 Min.

A group of people walking down a street next to a Pepsi store filled with vegetables, bottles, and other items, with boards displaying text, buildings, a crane, and a clear blue sky in the background.

JOE & THE JUICE to Launch in India by Late 2026 with Aditya Birla Group

Aditya Birla Group has teamed up with JOE & THE JUICE to launch the popular café chain in India. The first flagship store is set to open in the second half of 2026. This move marks the brand's entry into one of the world's fastest-growing consumer markets.

The partnership will be led by Aditya Birla New Age Hospitality (ABNAH), which will operate all JOE & THE JUICE outlets in India. The company specialises in food and beverage ventures, adding the Danish brand to its expanding portfolio of international and home-grown names.

JOE & THE JUICE is known for its freshly made juices, shakes, coffee, and sandwiches. With over 480 locations across Europe, the US, the Middle East, Africa, and Asia, the chain has built a strong global presence. Exact numbers for its Asian outlets remain unclear.

Thomas Noroxe, CEO of JOE & THE JUICE, called India a key part of the company's long-term growth plans. Aryaman Vikram Birla, Director at Aditya Birla Management Corporation, highlighted India's consumption-driven economy as a major opportunity for the collaboration.

The Aditya Birla Group has been expanding across various consumer sectors, including food services. ABNAH aims to become one of India's leading F&B operators, offering diverse formats, occasions, and price points.

The first JOE & THE JUICE store in India will debut in late 2026. ABNAH will manage the brand's expansion, adding to its growing list of food and beverage ventures. The partnership reflects both companies' focus on tapping into India's booming consumer market.

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