JING Tea Redefines Luxury with Immersive Hospitality Experiences

JING Tea is transforming how hospitality sees tea. The brand now positions itself as a luxury innovator, turning a simple drink into an extraordinary experience. Their latest updates include a fresh identity, refined packaging, and new ways to serve high-quality chilled tea.

The new JING identity was revealed at Intrepid Infusions, a multi-sensory exhibition blending art and tea. Their updated logo reflects tradition while feeling modern. Packaging now shares the stories of the gardens, growers, and rituals behind each blend.

JING doesn't just supply tea—they craft experiences. Their Head of Tea handpicks rare varieties designed to surprise when brewed well. The company also develops premium solutions for chilled tea, meeting demand for refreshing, high-end options.

Hospitality operators are invited to explore what tea can become. JING partners with venues to create memorable moments, not just serve drinks. For collaborations, businesses can reach out at [email protected].

JING's approach shifts tea from an afterthought to a luxury feature. Their focus on storytelling, design, and quality aims to redefine expectations in hotels and restaurants. The brand continues to expand its influence in UK hospitality with curated selections and innovative service ideas.