Hershey unifies U.S. brands under One Hershey to drive growth

Hershey has introduced a new business model called One Hershey, bringing all its U.S. brands under a single structure for the first time. The change aims to streamline operations and better respond to shifts in the market.

Under the plan, popular brands like Reese's, SkinnyPop, and its protein products will now be managed together. The company believes this approach will strengthen its overall portfolio.

The restructuring comes as CEO Kirk Tanner, who took charge in August, pushes for a more unified strategy. The model is designed to help Hershey adapt faster to market changes while making the most of its brand strengths.

As part of the new setup, U.S. President Andrew Archambault will lead all commercial planning and customer relations. Nitin Jain has also been named Chief Strategy Officer, reporting directly to Tanner. Investors have reacted positively to the announcement. After a nine-day losing streak following the launch of *One Hershey*, Hershey's stock has now climbed for two days in a row. Analysts at Morgan Stanley have raised their price target for the company's shares from $238 to $247, keeping an *Overweight* rating.

The One Hershey model marks a major shift in how the company manages its brands. With a clearer structure and centralised leadership, the business hopes to improve efficiency and growth.

The recent rise in stock price suggests early confidence from investors, though long-term results will depend on how well the new strategy performs.