Dole's 125-Year Legacy Transforms Pineapples from Luxury to Staple

Dole, a leading name in fresh produce, is marking 125 years of pineapple production and trade. The company has played a key role in making the tropical fruit widely available across the globe. From rare luxury to everyday grocery staple, pineapples now reach consumers year-round in multiple formats. Centuries ago, pineapples were a rare sight in Europe. Between the 15th and 17th centuries, limited supply and long sea journeys kept them out of reach for most people. Dole changed that by scaling up production and expanding beyond Hawaii into regions like Honduras. This shift ensured a steady supply, no matter the season.

Over time, Dole transformed pineapples from a niche treat into a supermarket mainstay. The company introduced pre-packaged formats, making them easier to store and sell. Now, demand is rising in fresh, canned, and processed forms, with the global market expected to hit $13.8 billion by 2026. To celebrate its 125th anniversary, Dole has launched nationwide promotions, digital campaigns, and in-store events. The brand continues to innovate, developing new varieties and product formats to stay ahead in a competitive market.

Dole’s 125-year journey has reshaped how pineapples are grown, shipped, and sold. The fruit is now accessible worldwide, in more forms than ever before. With ongoing innovation and a growing market, pineapples remain a cornerstone of the company’s global business.