Austria's shifting food habits: More organic, less salt, but meat still reigns

Austrians have shifted their eating habits over the past few decades, with more people choosing healthier options. While meat consumption remains high compared to much of Europe, recent trends show a growing preference for organic foods, fresh produce and home-cooked meals. Data from 1987 to today highlights some clear changes in how the country approaches food.

In 1987, only 11 percent of Austrians bought organic products, but that figure has since risen to 29 percent. Similarly, the use of high-quality oils has grown, with 40 percent now opting for them compared to 27 percent in the past. Fewer people are reaching for the salt shaker too—37 percent actively reduce their salt intake, up from 28 percent decades ago.

Meat still plays a big role in Austrian diets, with annual consumption hovering around 65 kg per person—one of the highest rates in Europe. Yet, 22 percent now deliberately cut back on meat, nearly double the 13 percent recorded in 1987. Fresh fruit and vegetables remain a staple, with 63 percent eating them regularly, a figure unchanged since 1987.

Home cooking is common, with three-fifths of Austrians preparing meals at least three times a week. Younger men, however, are less likely to cook—40 percent of those aged 16 to 34 rarely or never do. Breakfast is seen as the most important meal by nearly half the population, while only 14 percent bother with an evening snack.

Vitamin supplements have also gained popularity, with 20 percent taking them regularly, compared to just 6 percent in 1987.

The trends suggest Austrians are becoming more health-conscious, though traditional eating patterns persist in some areas. With more people choosing organic foods, reducing salt and cooking at home, the country's diet is slowly evolving. Yet, meat consumption remains high, keeping Austria among Europe's top meat-eating nations.